Privacy & Policy

www.prima-ace.com (“the Website”) is owned and operated by PRIMA GENERAL TRADING LLC. This policy, together with our Terms and Conditions, explain how Prima may use information we collect about you, as well as your rights over any personal information we hold about you. Please read this policy and our Terms and Conditions carefully; by accessing the Website you confirm to have understood and agreed to them.

We collect information about you :

  • Visit the Website, and other sites accessible from the Website.
  • Register with, and buy products or services on the Website.
  • Take part in promotions, competitions, customer surveys and questionnaires.
  • Contact us, e.g. in writing, call customer services.

Using your information
Collecting your personal information helps Prima to better understand what you need from us.
We use your information to:

  • Manage and improve the Website.
  • Personalise our services to you.
  • Administrator and operate your account.
  • Process your orders.
  • Tell you about important changes to the Website and our services.
  • Understand your shopping behavior to develop and improve our products and services.
  • Manage promotions, competitions, customer surveys and questionnaires.
  • Check and verify your identity, and prevent or detect crime.
  • We may share your personal information across the Prima Group so we can provide you with relevant products and services.
    Your personal information is safe with us and will never be released to companies outside the Prima Group for their marketing purposes.

    Marketing and research
    If you agree, we may contact you:

    • With offers and information about Prima products or services.
    • With offers and information about partners’ products or services.
    • For customer research, e.g. to help improve our service.

    Of course, the choice is entirely yours, but if you say you do not want to receive marketing information from us this will prevent you from receiving great offers or promotions that may be of interest to you. When you register online you can access a “My Profile” page that allows you to tailor our commercial communications to your preferences.

    To change your contact preferences simply click “My Profile” in the top frame and click “Edit Profile”. If you do not want to receive commercial communications from us, select your choices by using the boxes available on that page.

    We like to hear your views to help us improve our service. From time to time, we may contact you to ask your opinions. Again, if you do not want to be contacted for this purpose, make your choice on the “Contact preferences” page.